not so
crafting branded customer experiences
from ambitious lists of needs
Designed at
10 years
a decade of experience doing, guiding and shipping
10+ talents
leading a multidisciplinary design team: UX, UI, motion, development, interns
awards
UX Design Award 2026, Fast Company Awards, Red Dot
3 industries
mobility, smart home, professional tools
Selected work
Started with a brand style alignment, then kept shipping instead of a one-off redesign: light mode, a neutral theme, room climate in one flow, an ambient mode for the wall, and new functions improved release after release.
lead designer · app, interaction, design system
Cut content until every screen reads at a glance, and pushed for extensive rider testing. Some animations had to go to keep the hardware smooth. Eye-tracking studies, 100+ riders in validation, UX Design Award 2026.
lead designer, then led creative direction
read the case ↗
Every interaction gets signed off at the top, so we built working prototypes leadership can try on real hardware. Decisions made on real behaviour, not on slides.
lead designer
If every rider mounts their phone, better make use of it: a concept that visually connects dashboard and phone. The hard call: the circular layout made the rev counter sweep against the usual direction. Not ideal for a quick read, but we accepted it to keep the concept whole.
UI · interaction · motion
read the case ↗How I lead
UX, UI, motion, development and interns in one team. I push to have all crafts in one place.
Designers on my team have grown from interns to senior designers. Real ownership early is the key.
Agile rhythm on every project: kickoff with the project manager, ad hoc progress checks, formal stakeholder sign-off, and one presentation standard.
Regular work with heads of development and vice presidents, and presentations to board and chief executive level.
Experience
KISKA · Salzburg, Nice · hybrid
Leads the design team: team growth, individual development, and the quality of every deliverable. Led creative direction on the KTM dashboards until 2025.
KISKA · Salzburg
Lead designer on every KTM dashboard from 2022. Mentoring junior designers and interns.
KISKA · Salzburg
UI, interaction, motion and HMI for series motorcycles. Show bikes and new mobility concepts.
ŠKODA AUTO · Czech Republic
Internal show car: wireframes, UI and art direction.
PORSCHE · Weissach
Macan: user-centred studies, storyboards, seating buck. PDK gearshifter from sketch to prototype.
AUFEER DESIGN for ŠKODA · Mladá Boleslav
UI and UX exploration. Exterior details: wheels and headlights.
GROUPE RENAULT · Technocentre Guyancourt
Production interior details. Sketching, rendering, Alias modelling, 3D printing.
STRATE ÉCOLE DE DESIGN
Specialised in Mobility & Interaction. Graduated with honours.
Principles
A rider gets half a second. The best tool is the one you barely pay attention to: less content, more testing, and honest limits set by the hardware.
If the curtain is horizontal, its icon goes sideways. If you turn a wheel, it rotates in the UI. Simple to say, hard to nail, but the quickest way to make a screen feel intuitive.
Colour and typeface are the easy part. A brand shows in what comes first, how much you show at once, and how much complexity you allow.